Designing an atomic design system to recharge B2B web experience of the iconic brand
With a web presence that had expanded to fourteen global sites and more than 18,000 pages, Nokia.com had become a disjointed, generic experience that was not able to adapt to the business needs. They needed help moving to segment-based marketing and a flexible design system.
We designed an atomic experience system that can evolve with marketing and business needs. The new website will guide the C-level and Tech Influencer audiences through the information-gathering and decision-making process, while emotionally connecting them to Nokia's technology.
I lead the team of two junior designers while working with a 30+ people global design team across three continents.
Sketch, InVision, Zeplin, Abstract
Jul 2018-Oct 2018
The user flows selected for production covered different templates, multiple user journeys, and as many types of content as possible.
Not all existing pages had all the necessary content in place. We developed a system to highlight gaps for easy identification later.
Using our custom UI kits and module libraries, my team produced high-fidelity mockups of more than 70 pages in less than three months.
reduction in development time
reduction in the number of pages
web properties consolidated